One of the first things you’ll need to do when you start your own Home Apothecary is to choose a Business Name! Surprise... here are the 5 Secrets for Creating a GREAT Home Apothecary Business Name. This process can be huge fun or a total headache. Your experience will depend entirely upon your attitude to be honest. So I hope you will dive in with a positive mind!
As you know, my Home Apothecary is called Blu Radical Apothecary. It is quite a unique business name, but I didn’t come across it overnight. Finding the right name can often take a while, but I want you to know that that’s TOTALLY okay! Everyone’s journey is different, so don’t put pressure on yourself to rush this process.
5 Secrets for Creating a GREAT Home Apothecary Business Name
1. Your Biz Name Should Mean Something to OUTSIDERS
Naming your business after yourself is a SUPER popular thing to do. It’s been popular for ages. But it really isn’t ideal. I made the mistake of thinking my business is about ME. The problem with naming your Home Herbalism Business after yourself is that it doesn’t say anything about your BUSINESS at all. And it definitely doesn’t say anything about how you help your clients at all.
In an outsider’s subconscious mind they’ll be thinking: “Yes, you are an herbalist, but how does that benefit me?”
Want to become a confident Home Herbalist and Home Apothecary Business Owner? Then, fellow plant lover, this is just for you! I’m so excited that you want to take your herbalism to the next level. This resource is the cream of the crop to give you a boost in your journey!
Blu Radical Apothecary
Which one stands out and sparks your interest? Which one already informs you what the bakery is about before you’ve even been to their website? Remember that you are not naming your business for yourself since your business is not about you. Your Business Name should ideally sum up how your baking benefits your IDEAL CLIENT.
2. Your Home Apothecary Business Name Should Be Easy to Pronounce
Foreign languages have so many beautiful words that sound super poetic. BUT be careful with these words. You might like many French words like “Toujours” because it’s beautiful, but will at least 90% of the people in your city understand what it means or even just know how to pronounce it?!
People feel frustrated and confused when they can’t pronounce your business name. So make your business name easy to understand and easy to pronounce. When you do this you are considering your client’s needs above your own – and that’s the mark of a great business owner.
3. Business Name Brain Dumping
Here’s a practical exercise to help you find the perfect name for your Home Herbal Business. In your Workbook, do a little brain dumping. This means writing down any and every word (and sentence) that comes to mind about your bakes and business ideals.
Choose descriptive words, meaningful words, words that best describe what clients can experience when eating one of your creations. Words that represent ideals your business stands for. You can even get some close family and friends to help you with this process. Also, don’t rush this. If you don’t feel you have the right words yet; wait a day or two and do some research to find the perfect words.
Search for synonyms to your words online. Often you’ll be so close in the idea of what you want to say with your business name, but then a synonym was all you needed. Once you feel all the words on your page encompass what your bakes are about, you can proceed to rearrange them in different ways. You’ll know it’s “the one” when you find it!
If you’re not 100% satisfied and HAPPY about the new name, go back and keep rearranging. Sometimes it’s a good idea to let it simmer a day or two or even a few weeks if necessary before you make a final decision.
4. Make Sure Your Home Apothecary Business Name is Unique
When you feel you’re onto a winning name, be sure to do your homework and see if this name is indeed available!
The last thing you want is to create a logo, print business cards and only then find out that someone in your city has the exact same Home Apothecary name! The way you avoid this is to educate yourself online to see if your business name has been used already for a website domain or if it is still available.
Search for your prospective business name with .com, .org and then also for domain names specific to your own country like .co.za (for South Africans), .co.uk (for those in the UK), dot com.au (for Australians). If no one has snapped up the domain name yet, then it’s safe to go ahead and pick your prospective business name as your official business name.
5. Make Sure No One Steals Your Business Name
And now it’s time for some insurance. You obviously don’t want anyone to steal your business name. Trademarking your name and logo is an option, but it can be a very expensive, stretched out process. The easiest way to protect your name is to reserve your website domain (yourhomeapothecaryname.com) through places like GoDaddy.
You don’t have to build a website right now if you don’t want to, but reserve your domain so that no one takes your Home Apothecary Business Name. Reserving your domain is your insurance because no one in their right mind is going to pick a business name that they cannot use as their website address. And that’s it my friend! I hope these secrets help you to find the ideal business name for your Home Apothecary.