Simply put the term greenwashing is a companies effort in stating claims to falsely suggest economical wellbeing. Most consumers aren't familiar with the term greenwashing, as much as they are whitewashing, but they are one-in-the same. These claims are untrue, unverified, or unsubstantiated "green" or eco claims and they exist in almost every category of consumer goods.
Greenwashing describes misleading marketing claims made by companies to falsely suggest an environmental benefit or promote a false image of caring for the environment. Greenwashing can include “untrue statements, lack of proof for sustainable claims, vague statements around sustainability, claiming an unqualified environmental benefit or hiding trade-offs
As off late, we as consumers are interested in making better choices when it comes to what we bring into out homes and more conscience of the health of the overall planet. But the challenges to make green choices are becoming more and more difficult as these imposters are everywhere. Greenwashing categories including textiles, cleaning, food, beauty, technology, and more.
Why Do Companies Use Greenwashing?
Might seem obvious, but money. Because we as a whole are choosing to go green and be more sustainable, companies in turn are realizing that their old ways just won't do. However, instead of actually making the changes they need to make, they use greenwashed marketing tactics instead. By making things "seem" green the company can capitalize on that.
Here are a few example of green washing:
Greenwashing jargon is still a grey area that is being worked out on what you can can and can't claim, but unfortunately it's not illegal.
How To Avoid Greenwashing
1-Check the label (or website) for more details. The more specific the brand is and the less they use broad, vague or unqualified statements (e.g., Chemical free! Non-toxic! Green! Eco-friendly!), the better it may be.
2-Expect transparency. If a brand is taking steps to be sustainable, they'll be happy to share specifics. Look for percentages and clear explanations for all environmental claims.
3-Look for environmental emblems from established, third-party organizations. These verify brand’s claims to avoid being duped.
4-Buy less. Part of this amazing herbal world is that you are given the tools you need to not only create your own products, but also know where they are coming from. Don't be afraid to STOP buying your favorite house hold spray because you friend, can make it (and probably even better) ;).
Here are some certifications to look for:
How Blu Radical Apothecary Is Becoming A More Sustainable Business!
We are becoming B-corp certified!! It's a process to say the least, but so exciting and we are extremely happy to share this news! It's an honor to even have that stamp of approval so bear with us as we make changes. Thanks so much for being here!